colorful paper illustrated into a lightbulb drawing

Principled leadership is based on fairness, honesty, trustworthiness, and authenticity. These values serve as the guideposts for a leader’s behaviors, attitudes, and actions. Principled leaders “walk the walk” and “talk the talk” to ensure their integrity will not be compromised.


Talking ethics: Sticking to values can help your business succeed

This Chicago juice company stays true to its core by operating with integrity and purpose. Angela and Anthony Maicki, owners…

Learn More

How to build (and re-build) trust

Trust is the foundation for everything we do. But what do we do when it's broken? In an eye-opening talk,…

Learn More

Showcasing values

Ethics and great customer service go hand in hand. Here's how a home decor company wins by playing fair. Zach…

Learn More

A principled leader, defined

Principled leadership from the perspective of Dr. Dawn Elm, the David A. & Barbara A. Koch (Graco) Distinguished Professor of…

Learn More

Practical Guidance

Give your company a boost by committing to improving society

By Marcella de la Torre MAY 9, 2021 — 2:00PM Q: Why should a business have societal impact as part of its strategy? A: High-quality business schools are working together toward achieving a positive societal impact. The Association to Advance Collegiate Schools of Business (AACSB) fosters positive societal impact by partnering with the communities they serve. New graduates and alumni are facing challenging and critical times in our societies, from racism, diversity, equity and inclusion to issues related to a pandemic that has not ended. Learners are craving for meaning in their lives and to move from dialogue to taking action.…

Learn More

Are you a giver or a taker?

In every workplace, there are three basic kinds of people: givers, takers and matchers. Organizational psychologist Adam Grant breaks down these personalities and offers simple strategies to promote a culture of generosity and keep self-serving employees from taking more than their share. By: Adam Grant This video is shared under a Creative Commons license (BY-NC-ND 4.0). Please visit This TED Talk originally appeared on TED@IBM in November 2016.

Learn More

Giving voice to values

Know and appeal to a short list of widely shared values. Don't assume too little (or too much) commonality with the viewpoints of others.

Learn More

People with a Situational Value System

“A person who is nice to you but rude to the waiter, or to others, is not a nice person” (Barry, 1998, p. 185). Steve Nguyen, Ph.D. (Dec. 2009; updated Jan. 2015) Many years ago, while waiting for a show at a nice hotel in Dallas, my wife and I were standing in line to order some coffee. As we were in line waiting (we were second in line) at a busy one-person coffee stand, the woman waiting behind us (she was third in line) yelled out, “Can I go ahead and pay for this?” It didn’t matter to her…

Learn More

How your company can embrace creativity

Q: How can I create a culture of organizational creativity? A: Fostering organizational creativity requires making creativity a strategic priority. Making time to generate ideas or think is seen as a luxury or something that’s done during annual planning or in a crisis. Organizations that have creative cultures dedicate time to generating new ideas. Fostering organizational creativity requires a mix of employees who think differently. That’s needed if you want to encourage the type of debate and discussion that drives creativity, but you also need to manage the process. People need to learn how to disagree without taking it personally;…

Learn More

Managers have critical role in setting ethical standards

Managers can serve their employees as a positive guiding influence, or they can function as a source of disengagement and unethical behavior. Q: Should managers be accountable for unethical behavior of their employees? A: While I don’t think managers can or should be held personally liable for independent unethical actions of their subordinates, I do believe managers must be held accountable to advocate and uphold ethical business cultures. As the newly elected president of the University of St. Thomas undergraduate student government in 2000, I remember beginning my first meeting by stating that we as elected officers would be held…

Learn More

What makes a strategic alliance work for small companies

The ease of forming partnerships increases the risk of jumping in before knowing whether it's a good fit. Q: My company has been approached by a very large corporation to become a “strategic partner,” supplying them with some of our specialized equipment. I’m flattered to be considered, but what do you think about the imbalance? A: A popular trend for small businesses these days is to grow through the formation of strategic alliances. Small business owners need to approach strategic alliances carefully, especially when your company is the much smaller partner. Having been involved in a number of successful and…

Learn More