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Stakeholders are individuals or groups that have an interest, influence, or stake in an organization. Beyond traditional shareholders, organization stakeholders in today’s workplace represent an array of parties who share in the achievement of successful ethical business practices. It isn’t enough to provide a good or service alone, stakeholders deserve respect and consideration for a continued relationship.


Exploring Employee Activism: Why This Stakeholder Group Can No Longer Be Ignored

Don’t underestimate this group’s power as a vocal force for transparency and change. Over the past few years, household-name companies…

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Who are stakeholders?

Stakeholders are critical to your organization...but who are they? We often hear about stakeholders, but there is some confusion about…

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Practical Guidance

Listening to consumer is essential for young company

By David Deeds Special to the Star Tribune NOVEMBER 27, 2020 — 9:58PM Many times, business owners need to come face to face with their customers to see what is appealing to them.  Q: Why is it important to listen to consumers in the early days of a startup? A: Focusing on listening to consumers and narrating how much as a business owner you understand your customer is important in your company’s early days. Typically, a company will not be where they are today without going through changes in purpose and mission during these beginning days. Many times, business owners need to…

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BBB Better Series: Five gestures of trust, evaluating customer-business relationships

BBB National Programs has teamed up with Craig Honick, ethnographer and the managing partner of Metro Tribal, to look closely at the consumer-business relationship to help companies understand how better business is being defined by its customers. Tune-in to learn all about the 5 Gestures of Trust. BBB Better Series: Five gestures of trust, evaluating customer-business relationships Used by kind permission of the Better Business Bureau of Minnesota & North Dakota. Originally broadcast on December 27, 2017.

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Organizing your stakeholder information

Even a small business can have many stakeholders -- people and organizations that have an interest in what the business does. A small car mechanic shop has owners, customers, and employers, but its neighbors are interested in site management and the larger community wants to be sure that oil and other waste is disposed of properly. The neighbors and the community do not have a financial interest in the business, but they have a "stake" in what it does. When making a business decision (especially when applying the Four Avenues model), it's important to consider stakeholders. Disgruntled stakeholders can negatively…

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Businesses need to aim for more than turning a profit

Consumers help businesses remain strong, and businesses help the community remain vibrant as well.  Q: Should organizations use their profits for socially responsible causes? A: Your inquiry is aimed at the heart of understanding — and potentially upending — the ultimate purpose of business itself. First, consider what do you think is the purpose of business? Generally, there are two mind-sets regarding the purpose of business: 1) to make a profit, and 2) to profit and help society as an organizational citizen. Many business leaders, corporate boards and company shareholders will posit that businesses exist solely to make money. Of…

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