Woodworkers discussing a project over a table of tools

Principled leaders communicate their expectations for ethical behavior through words and actions.

Creating an ethical culture and a commitment to business success through ethical practices is accomplished by leaders who consistently and tirelessly communicate those expectations.


BBB Better Series – Captain Cookie, changing the world one cookie at a time

Kirk Francis, Co-Owner of Captain Cookie and the Milkman, stops by the Better Series podcast to remind us that childhood…

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How language shapes the way we think

There are about 7,000 languages spoken around the world -- and they all have different sounds, vocabularies and structures. But…

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How PwC develops purpose-led and values-driven leaders through their Leadership Coaching Center of Excellence (LC CoE)

Below is Lora Geiger's interview with the Leadership Coaching Center of Excellence's founder, DeAnne Aussem and Coach and thought leader,…

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The need to be genuine incorporating your social mission with your corporate brand

Q: As a social venture start-up, what is the most effective way to incorporate our social mission in our branding…

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Practical Guidance

How COVID-19 Impacted a Global Tech Company

This TED Talk looks at what's changed at Verizon during the COVID-19 pandemic and how to lead and communicate during a time of change. Craig Silliman, Verizon's executive vice president and chief administrative, legal and public policy officer, discusses not only how to meet the challenge of COVID-19, but also how outside events can spur innovation. https://www.ted.com/talks/craig_silliman_how_covid_19_impacted_a_global_tech_company_and_spurred_innovation

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Creating the perfect ride

Lyft uses a triangle of trust to keep its customers, drivers, and employees happy. In a rapidly changing world with innovative products flooding the marketplace, companies often struggle to stand out. Exemplary customer service often makes the difference between an average company and an extraordinary one. But how does a company go above and beyond? Lyft, a ride-sharing company based in San Francisco, is trying to figure out the secret to happy customers, drivers, and employees. And so far, so good, as nearly 30 percent of Lyft’s customer support team are also drivers, or were drivers. Translation: Drivers tend to…

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Effective leadership communication creates effective teams

Project Aristotle studied the characteristics that create effective teams at Google and offered tips for helping teams take action to increase team effectiveness: Psychological safety: Team members feel safe to take risks and be vulnerable. (Actions: Solicit input and opinions, and share personal and work style preferences.)Dependability: Members reliably complete quality work on time. (Actions: Clarify roles and responsibilities, and develop concrete project plans to provide transparency into every individual's work.)Structure and clarity: Members have clear roles, plans and goals. (Actions: Regularly communicate team goals, ensure team members understand the plan for achieving them, and ensure team meetings have a clear…

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Shaping a positive message when company is struggling

Perhaps the most important caveat is to avoid making excuses. Q: How do companies that have shown consistent declines communicate positive messages that don’t feel hollow both internally and externally? A: The messaging will be distinctly different if market changes primarily caused the decline than if there have been failed initiatives by management. Only after the core of the problem has been established can management and professional communicators begin to establish which audiences to address, and with what messages. For external audiences, the messages of a privately held firm will be different from those of a publicly traded one. The…

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Five principles for avoiding ethics pitfalls on social media

Social media is a powerful marketing tool, but think before you act. Social media is a powerful tool for reaching audiences directly. Over the past decade, businesses have established accounts on all of the major social media platforms, from Twitter and LinkedIn to Facebook and Instagram. Businesses have joined the conversations consumers are having about their brands, and while this exposure has been a net benefit for many, those that jumped in head-first without concerns for ethical practices found themselves embroiled in controversy and crisis. As you navigate the continuing evolution of social media tools, here are five principles to…

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