"The humility that [businesses] are part of something that is interconnected and we don't exist on our own." Craig Honick - managing partner Metro Tribal - Better Series, Doing business better

BBB National Programs has teamed up with Craig Honick, ethnographer and the managing partner of Metro Tribal, to look closely at the consumer-business relationship to help companies understand how better business is being defined by its customers. Tune-in to learn all about the 5 Gestures of Trust.

BBB Better Series: Five gestures of trust, evaluating customer-business relationships

Used by kind permission of the Better Business Bureau of Minnesota & North Dakota. Originally broadcast on December 27, 2017.