This Chicago juice company stays true to its core by operating with integrity and purpose.

Angela and Anthony Maicki, owners of a small juice company, don’t take shortcuts and stick to their core value of using higher grade produce to focus on the high quality that their customers see. Learn how sticking to their ethics is a key part of the couple’s business plan.

This video originally appeared on U.S. Bank’s Financial IQ site. Used by kind permission of U.S. Bank.