Ethics and great customer service go hand in hand. Here’s how a home decor company wins by playing fair.

Zach and Alissa Zimnee, owners of Grand Canyon Home Supply, started their business to provide what they wish they’d had when they remodeled their home with quality products at a fair price and all under one roof. Now they provide transparency for the client while eliminating stressors and simplifying the buying process. Some of the ethics that guide their business include treating customers like family and playing by the rules even if competitors don’t.

This video originally appeared on the U.S. Bank Financial IQ site on March 13, 2019. Used by kind permission of U.S. Bank.