Q: As a social venture start-up, what is the most effective way to incorporate our social mission in our branding strategy and client presentations? A: Because it has become so fashionable to make lofty claims about the social benefits that one’s business organization offers, it can be a challenge for true social innovators to stand…

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Dealing with ethical issues can be perplexing. How, exactly, should we think through the alternatives? What questions should we ask? What factors should we consider? Classic ethical reasoning methods suggest that once we have ascertained the facts, we should ask ourselves five questions when trying to resolve an ethical issue: Who are the stakeholders? What…

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Consumers help businesses remain strong, and businesses help the community remain vibrant as well.  Q: Should organizations use their profits for socially responsible causes? A: Your inquiry is aimed at the heart of understanding — and potentially upending — the ultimate purpose of business itself. First, consider what do you think is the purpose of…

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