You might not expect the chief operating officer of a major global corporation to look too far beyond either the balance sheet or the bottom line. But Harish Manwani, COO of Unilever, makes a passionate argument that doing so to include value, purpose and sustainability in top-level decision-making is not just savvy, it’s the only way to run a 21st century business responsibly.

By: Harish Manwani, Chief Operating Officer of Unilever

This video is shared under a Creative Commons license (BY-NC-ND 4.0). Please visit Ted.com. This TED Talk originally appeared on TED@BCG in October 2013.