Our brains are wired to make assumptions, which can sometimes be off base. We think it’s an honest mistake; science calls it a blind spot. This video was used with kind permission of PwC. June 23, 2017.
Five “gestures of respect” may determine whether they do or not In the fall of 2015, as an ethnographer who helps organizations understand how their audiences see the world, I was asked by Council of Better Business Bureaus (CBBB) to examine how consumers think about interactions with businesses. Ultimately, the goal was to define what…
While the marketplace is ever-evolving, the foundation of great work isn’t likely to change. We were challenged to write about the future of work for this issue of TRUSTED. Talking about the future of anything is always complex and difficult and, in many cases, can be a useless exercise. Therefore, instead of trying to be…
The 2018 Edelman Trust Barometer examines the state of trust in institutions around the globe and offers insight into dramatic shifts. Have you ever been on “It’s a Small World”, the boat ride in Walt Disney World’s Magic Kingdom Park? You get to journey upon a river that takes you through almost every nation on…
First impressions can block objectivity, which can cause missed opportunities. Sometimes wanting to be “right” can take us in the wrong direction. This video was used with kind permission of PwC. June 23, 2017.
Stereotypes can influence our perception of who’s the “right fit.” They may create a road block towards our destination. This video was used with kind permission of PwC. June 23, 2017.
It’s natural to gravitate towards people who are like us. But making decisions solely on who we’re comfortable with can cause tunnel vision. This video was used with kind permission of PwC. June 23, 2017.
From the things we say to the actions we take each day, our world- and that of business- is comprised of thousands of decisions, both big and small. How we come to make those decisions is the result of intuition and analysis and, in most cases, influenced by biases that we may or may not…
Read about the BBB’s standards for honest and fair business ads These basic advertising standards are issued for the guidance of advertisers, advertising agencies and advertising media. It is impossible to cover fully the wide variety of advertising practices by specific standards in a code such as this, which is designed to apply to the…
The Federal Sentencing Commission sets standards for sentencing for federal crimes. Because companies can also break the law, the Commission also developed guidelines for how to sentence organizations: the Federal Sentencing Guidelines for Organizations (FSGO). Companies can face penalties from fines to operational requirements. But the most talked-about portion of the FSGO is what it…
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