Better Business Bureau Better Series - Doing business Better -- How do ratings and online review impact trust? Trust sentiment index featuring Dr. Rubens Pessanha

On this episode, we take a close look at the concept of trust in the marketplace. In efforts to better understand if consumers start with trust, or if it’s something that must be earned, we spoke with Dr. Rubens Pessanha, Senior Director of Market Research Insights and Strategy. #BBBTrustIndex

BBB Better Series: Trust sentiment index

Used by kind permission of the Better Business Bureau of Minnesota & North Dakota. Originally broadcast on October 4, 2017.