The need to be genuine incorporating your social mission with your corporate brand
Posted on June 13, 2019
by
Nicole Zweig Daly
in Communication (Principled Leadership), Examples
Q: As a social venture start-up, what is the most effective way to incorporate our social mission in our branding strategy and client presentations? A: Because it has become so fashionable to make lofty claims about the social benefits that one’s business organization offers, it can be a challenge for true social innovators to stand…
Businesses need to aim for more than turning a profit
Posted on June 12, 2019
by
Stacey Supina
in Practical Guidance, Stakeholders
Consumers help businesses remain strong, and businesses help the community remain vibrant as well. Q: Should organizations use their profits for socially responsible causes? A: Your inquiry is aimed at the heart of understanding — and potentially upending — the ultimate purpose of business itself. First, consider what do you think is the purpose of…
Ethics from the Inside Out
Posted on June 12, 2019
by
Stacey Supina
in Culture Building, Examples
Company values can extend your impact to the community. Here are three businesses demonstrating their ethics from the inside out. Three business owners talk about how their ethics and values are displayed in their communities. Brad and Trista Olson of Urban Desert Pest Control and Zach and Alissa Zimnee of Grand Canyon Home Supply talk…
- 1
- 2(current)
Recent Comments