Adam Lofquist is the founder and CEO of ALC, a marketing firm specializing in helping organizations identify and leverage their most valuable customers. He joined the Melrose and The Toro Company Center for Principled Leadership at the University of St. Thomas to lead digital marketing and advertising, improve outreach, and grow their social media following and website visitors.

Adam has more than 10 years of experience working with startups and small- to medium-sized businesses to lead their marketing efforts. In his roles, he has helped clients reach 1,000,000 website visitors, achieve click-through-rates of more than 500% of the industry average on social media advertising, and reduce the average cost-per-click by 80%.