Conformity bias refers to our tendency to take cues for proper behavior in most contexts from the actions of others rather than exercise our own independent judgment.

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Conflict of interest arises when we have incentives that conflict with our professional duties and responsibilities in ways that cause harm to others and to society.

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Cognitive dissonance is the psychological discomfort that we feel when our minds entertain two contradictory concepts at the same time.

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Bounded ethicality explains how predictable organizational pressures and psychological processes cause us to engage in ethically questionable behavior that is inconsistent with our own values and preferences.

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Moral action involves taking the necessary steps to transform the intent to do the right thing into reality. This includes moral ownership, moral efficacy, and moral courage. Here are links to the other videos in this series:

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Moral intent is the desire to act ethically when facing a decision and overcome the rationalization to not be ethical “this time.” Here is the entire Being Your Best Self series:

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Moral decision making is the ability to produce a reasonable and defensible answer to an ethical question. If you have not yet seen Part 1 on Moral Awareness, you can watch that video here. This video discusses how to apply those lessons. Here are links to the entire Being Your Best Self series:

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Moral awareness is the ability to detect and appreciate the ethical aspects of a decision that one must make. Learn why that matters in the following video, then watch the second video. Here are links to the entire Being Your Best Self series:

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Behavioral Ethics investigates why people make the ethical (and unethical) decisions that they do in order to gain insights into how people can improve their ethical decision-making and behavior. For example, most people think of themselves as good people, yet frequently lie and cheat in minor ways. Learn how that can be in the following…

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Systematic moral analysis is a tool that helps us to think through ethically complex situations. Watch this video from the McCombs School of Business at the University of Texas to learn about how SMA can help you make better decisions.

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