A commitment to inclusion can help build a powerful business. Here’s how one company put its values to work.

Robert Thornton was inspired to start his company when he saw the artwork of a special needs child. Now Paper Clouds Apparel produces apparel featuring artwork created by special needs adults and children, while raising money for a good cause. Robert’s business showcases his values of transparency in fundraising, taking good care of employees, and hiring special needs individuals to help them reach their goals. Robert says, “I love the fact that we have a social mission. I want money to be the catalyst rather than the objective.”

This video originally appeared on the U.S. Bank Financial IQ site. Used with kind permission of U.S. Bank.