"We find that some companies see privacy compliance as a real customer service differentiation." - Frances Henderson, Vice President of Privacy Initiatives - Bryant Fry, Deputy Director of BBB EU Privacy Shield - Better Series, Doing Business Better

Today, more than ever, companies large and small are conducting business all over the world, so it begs the question: what happens when businesses transfer personal data across borders? Here to help us understand how US companies safeguard their EU customers’ data is Frances Henderson, Director of Privacy Initiatives and Bryant Fry, Deputy Director of BBB EU Privacy Shield. Join us to hear more about this essential topic in-depth.

BBB Better Series: EU privacy shield, a BBB national program

Used by kind permission of the Better Business Bureau of Minnesota & North Dakota. Originally broadcast on May 15, 2019.